Why I Do Not Believe In (Product) ‘Scale’

Since the industrial revolution, it has been common among ‘industrial’ entrepreneurs to undertake projects that are difficult, focused on the long-term and are aimed at accumulating ‘maximum value’ from future customers.

While these projects were laudable, they also introduced a new phenomenon of companies that are much larger than the most advanced cities in the world. IBM, for example, is larger than the ancient cities of Geneva (Switzerland) and Heidelberg (Germany) combined.

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